I was talking to Ross about this today and mentioned off hand that it’s not like Google is building a walled garden but rather putting barbed wire up to fence off what was a free range. We have been facing this issue with Google API in that we can drive the backend server functions but not the UI, or more specifically, embed the UI elements as components for reuse in our platform.
The quiet deprecation of Google’s original SOAP search API earlier this month, which has just come to light this week, is a revealing admission of Google’s single-minded reliance on advertising as a means of funding its continued growth and profitability. Put bluntly, it confirms Google’s abject failure to monetize its API except by the indirect mechanism of contextual advertising. Thus Google is now asking developers to sign up instead to an AJAX API, which presents ads on a user’s screen alongside the requested search results. That’s no use for the API mashups that Google’s SOAP search API was one of the first to popularize, long before the term ‘mashup’ existed.