I’ve tried Second Life and didn’t much take to it, but irrespective of that I think this virtual store that Circuit City is hosting is kind of dumb. First of all, I hate going to their stores to begin with, so why would I want to do that online as well, but more to the point of why they are doing it I really doubt better customer service is going to be a result. If they could do better customer service then I would hope we would be seeing in in the real world Circuit City first as opposed to the virtual Circuit City in Second Life.
However, the cost of doing this is no doubt pretty low so in terms of experimental value I could argue for it.
Add Circuit City to the growing number of businesses setting up shop in Second Life, the popular online virtual world developed by San Francisco’s Linden Labs.