Riya’s launches Like.com
Posted on November 8, 2006
Filed Under Innovation, Marketing, web 2.0 |
Riya launched Like.com today, a new commerce service based on photo searching. I got a demo of the service a couple of weeks ago and it left me impressed and excited, if not a little bit concerned about the economic impact I would surely soon be facing.
The basic idea is this: enable someone looking at an image to isolate and select key elements, like shoes, jewelry, and fashion accessories and do a search for things “like it”. You really have to try the service to see how it works.
Other elements that are interesting to consider from a strategy standpoint are how they took over 100,000 celebrity images from Getty to populate the site with, thereby not relying exclusively on “user generated content” as a means of stimulating searches.
Like.com is a model for how web 2.0 companies should approach their markets: tightly define their shooting range, appeal to their prospects emotional triggers and behaviors, and deliver functionality that delights.
Technorati Tags: Like.com, Riya
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About
My name is Jeff Nolan and I write Venture Chronicles. These are my thoughts on technology, innovation, management, public policy and pretty much anything else that I find interesting.
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