Trumba, the online calendar sharing and syncing service, has instituted a price increase… they started out as free, then went to $39.95 a year about a year ago, now they are bumping the price again, this time to $99.95 a MONTH. Now there’s price optimization strategy at work.
Clearly they are abandoning consumers with this pricing strategy, but I really have to wonder if they are not also boxing themselves into a very small corner with this one-size-fits-all pricing strategy.
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