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	<title>Comments on: Salesforceâ€™s Apex: Choosing Safety Over Velocity</title>
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	<link>http://jeffnolan.com/wp/2006/10/16/salesforce%e2%80%99s-apex-choosing-safety-over-velocity/</link>
	<description>Jeff Nolan&#039;s take on investment, innovation, entrepreneurship and the technology industry</description>
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		<title>By: Kingsley</title>
		<link>http://jeffnolan.com/wp/2006/10/16/salesforce%e2%80%99s-apex-choosing-safety-over-velocity/comment-page-1/#comment-82226</link>
		<dc:creator>Kingsley</dc:creator>
		<pubDate>Wed, 28 Feb 2007 01:58:22 +0000</pubDate>
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		<description>As Peter Coffee mentions in the following blog post, I think the Apex platform is proving it&#039;s own versatility. I believe that it won&#039;t be long before the Apex language does too.

http://blog.sforce.com/sforce/2007/02/a_wealth_of_new.html</description>
		<content:encoded><![CDATA[<p>As Peter Coffee mentions in the following blog post, I think the Apex platform is proving it&#8217;s own versatility. I believe that it won&#8217;t be long before the Apex language does too.</p>
<p><a href="http://blog.sforce.com/sforce/2007/02/a_wealth_of_new.html" rel="nofollow">http://blog.sforce.com/sforce/2007/02/a_wealth_of_new.html</a></p>
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		<title>By: Anne</title>
		<link>http://jeffnolan.com/wp/2006/10/16/salesforce%e2%80%99s-apex-choosing-safety-over-velocity/comment-page-1/#comment-33134</link>
		<dc:creator>Anne</dc:creator>
		<pubDate>Tue, 17 Oct 2006 17:56:31 +0000</pubDate>
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		<description>You can do database and forms programming from dynamic scripting languages too. However, for industrial strength applications, you might want to run your logic on the database tier, as a stored procedure, and for that you&#039;d need something PL/SQL-like, which is what Apex is. Since it looks like Salesforce wants to build a generic enterprise application marketplace, it probably makes sense to go the route they&#039;ve chosen. I have my doubts about whether they can succeed in building something generically useful, given their current value and success is in providing CRM solutions and extensions.</description>
		<content:encoded><![CDATA[<p>You can do database and forms programming from dynamic scripting languages too. However, for industrial strength applications, you might want to run your logic on the database tier, as a stored procedure, and for that you&#8217;d need something PL/SQL-like, which is what Apex is. Since it looks like Salesforce wants to build a generic enterprise application marketplace, it probably makes sense to go the route they&#8217;ve chosen. I have my doubts about whether they can succeed in building something generically useful, given their current value and success is in providing CRM solutions and extensions.</p>
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