Dan wrote a really good post on what Salesforce.com is cooking up with Apex, a significant build out to Appexchange (or maybe it’s really the other way around).

» Salesforce strives for the on demand Apex | Between the Lines | ZDNet.com:

As I wrote about last week, Salesforce.com has added significant new capabilities to its APIs with version 8.0 and the programming language. Developers will be able to create stored procedures, with up to five-level database joins in a statement, across entities hosted in the salesforce.com environment without the need to call external Web services. For example, clicking on button or link could execute logic that checks sales opportunities, looking for the biggest potential deals and those that haven’t been addressed for a specific period, and then schedule appointments and send out the appropriate emails. In addition, workflow, real-time messaging, improved integration hooks, an AJAX Toolkit are part of the new development platform.

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