Nokia to baptize phones by name rather than number
Posted on September 8, 2006
Filed Under Wireless |
gee, I wonder what marketing wizard at Nokia figured out that product names like “Chocolate” are more powerful in the market than “7360″. The really remarkable thing about this is that Nokia felt it necessary to come out with a press release about this a mere couple of days after they released new handsets with, you guessed it, numbers as product names.
Nokia to baptize phones by name rather than number – Yahoo! News:
the world’s top handset maker, said on Thursday it will give new phone models a name rather than a number, following the success of rivals with model names like RAZR and “chocolate.”
Technorati Tags: Nokia
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My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
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