I Switched to Chocolate
Posted on August 11, 2006
Filed Under Wireless |
Got a new phone yesterday… an LG Chocolate although I didn’t get Verizon’s phone, I opted for a unlocked handset that I’m using on T-Mobile (because they have such crappy handsets). I’m a sucker for advertising, the Verizon commercial with the big beat and the dripping chocolate covered handset pulled me in, but it was all the viral ads on YouTube and the hundreds of reviews of HowardForums (HoFo for phone geeks) that really sold me. This should be a lesson to every technology company, you are selling trends and fashion, and building word of mouth and “virality” in your campaigns is critical to your future success.
Jeez, even the packaging that this phone came in was cool.
Technorati Tags: Chocolate
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About
My name is Jeff Nolan and I write Venture Chronicles. These are my thoughts on technology, innovation, management, public policy and pretty much anything else that I find interesting.
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