I understand why companies want to “do blogs” but honestly, what exactly is the point of this new corporate blog from Dell? And they wrote a post about comments about the effort from Jeff Jarvis, Steve Rubel, and Robert Scoble… is that to prove they have street cred? I’m all for companies writing blogs, but it seems to me that a mistake many of these companies are making is thinking that listening is the same as talking. Addressing “issues that are important to our customers” is a noble goal, but rather than talk about new products you developing, why not address what you are doing to deal with the shitty customer service you are known for? Oh yeah, and exploding laptops.
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