When Your Customers Take Over: The Dream Buick Lineup

Posted on July 6, 2006
Filed Under Blogs, Companies, Innovation |

This is interesting, the folks at GMInsideNews created their own “product revitalization roadmap” for General Motors. At first blush this looks like nothing more than armchair quarterbacking, but reading the original post and associated replies reveals a group of people with deep knowledge of GM components, manufacturing, price points, and market segmentation. My first thought was that GM should hire these people to replace their existing product management team, but then I realized that that there is not quicker way to demotivate someone like this than putting them into “the machine”. GM should instead use this to create a sense of competition among their in-house product teams and the external community to see who could out perform the other, but only if GM has the courage and motivation to actually follow through on the roadmap.

GMI Feature: Revitalization in Action; The Dream Buick Lineup – GMInsideNews Forums:

Welcome to a new Feature here at GMI; Revitalization In Action. Planned as a series of dream lineups possible for each of GM’s brands, the first in this series, Revitalization in Action; The Dream Buick Lineup, has been a long time in the making, a collaboration of GMI Staff Member ChevroletRevived and GMI Chopper Fbodyrules. Our mission? To show, with a realistic feasibility factor, the great and focused lineups possible for each GM brand in North America.

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