Comments on: Click fraud a huge problem http://jeffnolan.com/wp/2006/07/05/click-fraud-a-huge-problem/ Jeff Nolan's take on investment, innovation, entrepreneurship and the technology industry Fri, 19 Mar 2010 05:50:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: The Commerce360 Blog http://jeffnolan.com/wp/2006/07/05/click-fraud-a-huge-problem/comment-page-1/#comment-7398 The Commerce360 Blog Wed, 05 Jul 2006 22:46:55 +0000 http://jeffnolan.com/wp/2006/07/05/click-fraud-a-huge-problem/#comment-7398 <strong>Click Fraud is Bad. Click Suicide is Worse....</strong> Our friends at outsell published an interesting report today on click-fraud. The report claims that $800 Million is wasted to fraud, based on advertiser reported fraud rate of 14.6% of all clicks (excluding refunds already paid), and that: 27 percent..... Click Fraud is Bad. Click Suicide is Worse….

Our friends at outsell published an interesting report today on click-fraud. The report claims that $800 Million is wasted to fraud, based on advertiser reported fraud rate of 14.6% of all clicks (excluding refunds already paid), and that: 27 percent…..

]]> By: Narinder http://jeffnolan.com/wp/2006/07/05/click-fraud-a-huge-problem/comment-page-1/#comment-7331 Narinder Wed, 05 Jul 2006 18:02:52 +0000 http://jeffnolan.com/wp/2006/07/05/click-fraud-a-huge-problem/#comment-7331 Check out this company Kieden (http://kieden.com/). It is addressing this problem by connecting the impact of your online advertising with your pipeline in CRM. For B2B companies this basically makes your marketing spend 'trackable'. -leading to a clear view of how online advertising generated leads, opportunities and deals. Of course it first works with the two players in each space that are most easily accessible online, Google and Salesforce... Check out this company Kieden (http://kieden.com/). It is addressing this problem by connecting the impact of your online advertising with your pipeline in CRM. For B2B companies this basically makes your marketing spend ‘trackable’. -leading to a clear view of how online advertising generated leads, opportunities and deals.

Of course it first works with the two players in each space that are most easily accessible online, Google and Salesforce…

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