yeah it’s a big problem, but one we don’t hear very much about from Google/Yahoo!/AOL/Microsoft. I’m curious to know how big a commitment in resources these companies are making to combat fraud in their network, and how it affects their product roadmaps. Obviously, Ebay has had to deal with fraud more-or-less from their inception, however gaming the reputation system, bogus bidding, and fraud from sellers has remained a persistent problem.
Click fraud a huge problem / Study finds practice widespread; many cut back online ads:
In today’s report, advertisers say that 14.6 percent of all clicks are bogus. Moreover, three-quarters of advertisers said they had been victims at least once.
Technorati Tags: click fraud, google, microsoft, AOL, yahoo!