SOA 2.0 backlash
Posted on June 20, 2006
Filed Under Enterprise Software |
This is clearly targeting Oracle’s recent attempts to rebrand their technology initiatives as “SOA 2.0″, which IMO isn’t a bad attempt at hitching one’s wagon to the Web 2.0 meme that is quite hot right now. Having said that, I believe customers are smarter than Oracle is giving them credit for, and the Panorama Capital CIO Council offsite that I attended last week proved that out. When asked about Web 2.0 in the enterprise, the assembled CIOs were unequivocal in their view that this is the same stuff with a new buzzword. Of course there are variations on the theme, but it is true that much of what we refer to today as Web 2.0 is simply the evolution of technology trends that began in the late 1990’s. I do agree that the “SOA 2.0″ label is premature, and by extension I think we (industry as a whole) would do well to de-emphasize buzzword selling while focusing more on what it means for customers as evident by what they are actually doing with this technology.
Macehiter Ward-Dutton: We’ve created this online petition because we’re dumbfounded at the attempt by certain parts of the IT industry to create and give weight to the term “SOA 2.0″.
Technorati Tags: marketing, Oracle, SOA, web2
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My name is Jeff Nolan and I write Venture Chronicles. These are my thoughts on technology, innovation, management, public policy and pretty much anything else that I find interesting.
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