Comments on: Regression to the Mean http://jeffnolan.com/wp/2006/06/13/regression-to-the-mean/ Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me Thu, 17 May 2012 21:05:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff http://jeffnolan.com/wp/2006/06/13/regression-to-the-mean/comment-page-1/#comment-2940 Jeff Tue, 13 Jun 2006 21:57:51 +0000 http://jeffnolan.com/wp/2006/06/13/regression-to-the-mean/#comment-2940 But therein lies the tension, the people that are most adept at working the word-of-mouth/guerilla/community marketing typically don't play well with the formal marketing folks (and vice-versa). It's growing pains, plain and simple. BTW, I think that Riya does have a lot of work to do if they really aren't just in it to get acquired. I use the service and love it, but 8 out of 10 people I mention it to (predominately tech-centric by the way) aren't aware of them. But therein lies the tension, the people that are most adept at working the word-of-mouth/guerilla/community marketing typically don’t play well with the formal marketing folks (and vice-versa). It’s growing pains, plain and simple.

BTW, I think that Riya does have a lot of work to do if they really aren’t just in it to get acquired. I use the service and love it, but 8 out of 10 people I mention it to (predominately tech-centric by the way) aren’t aware of them.

]]> By: Peter Rip http://jeffnolan.com/wp/2006/06/13/regression-to-the-mean/comment-page-1/#comment-2937 Peter Rip Tue, 13 Jun 2006 20:56:16 +0000 http://jeffnolan.com/wp/2006/06/13/regression-to-the-mean/#comment-2937 Jeff: It's not an OR. It's an AND. The blogosphere is and remains a key Early Adopter group. But scale requires communicating in multiple channels. Different channels address different constituencies. The investment in each channel is a resource allocation question. Awareness and trial of Riya in the Web 2.0 segment of the blogosphere is pretty high. Now its about repeat usage (which is about making sure the product rocks) and exposing Riya to new audiences. All the best, Peter Jeff:

It’s not an OR. It’s an AND. The blogosphere is and remains a key Early Adopter group. But scale requires communicating in multiple channels. Different channels address different constituencies. The investment in each channel is a resource allocation question. Awareness and trial of Riya in the Web 2.0 segment of the blogosphere is pretty high. Now its about repeat usage (which is about making sure the product rocks) and exposing Riya to new audiences.

All the best,

Peter

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