Oracle at SAPPHIRE

As many of you know, our big SAPPHIRE event is next week in Orlando. It’s a big deal for us as it is the single largest event we host each year. Needless to say, Oracle will no doubt make an attempt at some competitive advertising at the event in an attempt to steal some of our thunder. Here’s what I know as of today, and I’m posting it because I continue to be fascinated by the things that advertising people think of (e.g. branded taxi receipts):

– 6 boards at the Orlando airport (we have 52)
– 60 taxi “tops”, and in addition to just having the taxi advertising they plan on parking 5-6 taxis in front of the convention center, at the hotels, and around the airport.
– They also have branded taxi receipts but only in the Oracle taxis, not in the SAP branded taxis (yeah, we have ’em too).

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2 thoughts on Oracle at SAPPHIRE

  1. How long is it before one realizes that SAP simply should use Oracle’s logo to their benefit. Put it on toilet paper in the conference center or something else fun, creative, and inflammatory (can you get into trademark infringement trouble doing this?). This whole “we tag your event” and “you tag our event” is so kindergarten and really doesn’t start any kind of useful retaliatory efforts. How about SAP buys one of the taxis with Oracle “top” and burn it out front of the conference center during the keynote or something like that! Maybe Oracle will then come back and steal SAP’s sign from the building in Walldorf and burn it out front at their event.

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