In reading this account of what they are doing I am somewhat disappointed because the “new” enterprise software company is sounding a lot like the “old” enterprise software company.

“Blah blah blah, buzzword, blah some more blah, “flexible”. Blah blah blah no custom code blah blah. Blah blah architecture blah blah buzzword more buzzwords and a few acronyms.”
(with compliments to David)

Workday should have a blog as well, this pull quote bullshit on their website is a tired way of engaging people that are interested in what you are building. Duffield should be writing about what he is building and how he is doing it and engaging a broader community of interested people, broader than just journalists.

Plans for Workday will once again place Duffield in competition with Oracle and SAP, the ERP market leader. The company aims to outflank competitors by selling a more flexible and comprehensive set of human resources tools–what Workday and the HR industry refers to as “human capital management” applications–than competitors offer, sources said. “Our focus is to tackle the traditional ERP markets, in a nontraditional way,” according to a posting on Workday’s Web site.

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