When I was with Ventures my goto guy on analytics was always Roman, that guy knows a lot about this space. His point, to paraphrase it, is that it doesn’t matter what information you have, it’s how you use it that makes the difference. This was always my biggest bitch about analytics apps, they always stopped short of allowing the user to turn the knobs and dials in the transaction system to effect some kind of change as a result of the dashboard the BI app provided.
There is nothing radically insightful about what I wrote above, however it is humbling to see (from the inside) how damn difficult it is to do this on a broad scale. Whether or not the NetWeaver composite apps will be market moving is another argument, but they do get credit for starting down this path 3 years ago. They probably will be successful because if there is one thing that SAP knows better than any other software vendor it is vertical applications
â€œIn a world of composite applications, the difference between your business and mine is in fact the difference of how effectively we leverage the insights available to us, and how effectively my people â€¦ [are] enabled to do the right thing in their jobs,â€