The change in enterprise computing is coming, but it's going to take a lot longer than many of us would hope and when it does it will be apparent that the primary driver is a new generation of workers who expect different things from their systems and services than we do. The changing of the guard will do far more to change the tools that workers have than the changing of the technology itself and the reason is simple, for anyone under 30 technology is primarily social because of the web, SMS, IM, peer-to-peer file sharing, and much more.

» The shift to Social Computing | Enterprise Web 2.0 | ZDNet.com Consequently, it appears that the two-way Web is increasingly moving the power out of the hands of trusted institutions and into the hands of everyday users, who decide for themselves what products they should buy, whose information they should consume, what marketing they want.