IBM is promoting a new term “Chief Innovation Officer (CIO)” and while I don’t normally raise an eyebrow about these things (I really don’t give a crap about titles, it’s what you are able to influence and actually accomplish that matters) I do think this is an interesting idea that I hope more companies pick up and empower.

The consequence: the CIO’s new role extends far beyond that of technologist. The new CIO provides unique input into the core strategic direction of his organization. He interprets the potential for technology to transform the business, drive innovation and spur growth. He helps to map out the gaps between the organization’s business growth agenda and its IT infrastructure. He transforms himself from a reactive cost-cutter to a proactive advocate of how and where the application of IT can create the business value of tomorrow.