I have been watching a lot of stuff on YouTube lately, and interestingly most of what I am attracted to are professionally done promotional pieces and commercials (Ross sent me this link). Although don’t get me wrong, I’m still up for watching the occasional amateur video of a helicopter crashing.
YouTube is a great example of word of mouth marketing in action, I am surprised that more professional marketing organizations aren’t implementing a strategy to take advantage of it. I am going to agree with Fred that there is a business model in here and this is a real business.