Comments on: Web 2.0 in the enterprise event http://jeffnolan.com/wp/2006/02/16/web-20-in-the-enterprise-event/ Jeff Nolan's take on investment, innovation, entrepreneurship and the technology industry Mon, 15 Mar 2010 20:27:53 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: movies http://jeffnolan.com/wp/2006/02/16/web-20-in-the-enterprise-event/comment-page-1/#comment-275440 movies Fri, 30 May 2008 16:16:17 +0000 http://jeffnolan.com/wp/2006/02/16/web-20-in-the-enterprise-event/#comment-275440 Html********************************************************* <a href="http://brandygayn.greatnuke.com" rel="nofollow">french erotic film</a> comments are mated again gave a kneeling position on. Html******************* french erotic film comments are mated again gave a kneeling position on.

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]]> By: Jeff http://jeffnolan.com/wp/2006/02/16/web-20-in-the-enterprise-event/comment-page-1/#comment-201 Jeff Sat, 25 Feb 2006 02:31:21 +0000 http://jeffnolan.com/wp/2006/02/16/web-20-in-the-enterprise-event/#comment-201 Michael, I actually don't disagree with you and maybe that is not coming through because I made a comment that basically said I was suggesting customers just go figure it out for themselves. I'm not, really. What I am saying is that cramming a bunch of web 2.0 into a new CRM or purchasing app isn't going to work. Also, the very point of web2 is to enable a high degree of specialization and personalization, which puts it on us to come up with compelling customer examples in order to demonstrate the value. Traditional marketing still applies, I don't dispute that. Maybe another way to say what I was thinking is that packaged application software is somewhat in contradiction with web2, we need to get away from selling suites of applications. Michael,
I actually don’t disagree with you and maybe that is not coming through because I made a comment that basically said I was suggesting customers just go figure it out for themselves. I’m not, really.

What I am saying is that cramming a bunch of web 2.0 into a new CRM or purchasing app isn’t going to work. Also, the very point of web2 is to enable a high degree of specialization and personalization, which puts it on us to come up with compelling customer examples in order to demonstrate the value. Traditional marketing still applies, I don’t dispute that.

Maybe another way to say what I was thinking is that packaged application software is somewhat in contradiction with web2, we need to get away from selling suites of applications.

]]> By: Michael http://jeffnolan.com/wp/2006/02/16/web-20-in-the-enterprise-event/comment-page-1/#comment-184 Michael Fri, 24 Feb 2006 20:43:25 +0000 http://jeffnolan.com/wp/2006/02/16/web-20-in-the-enterprise-event/#comment-184 Jeff, Your post said: ---------- Lastly, it was interesting to realize that many people in enterprise IT (whether a vendor or a practitioner) look at these technologies and say “what will they do for me” or “what new apps will I get” and that really misses a subtle point. Web 2.0 is, IMO, user initiated packaging of application services so the real question should be “what can I do with these technologies that nobody else is doing. ---------- I have to respectfully disagree. I've been involved in marketing and sales of high-tech products (including software and web-1.0 apps) for more than a decade. I strongly believe that in order to sell to enterprises across the board - the vendor has to demonstrate to the customer "what the product does for them". That is the behavior/expectation of enterprise buyers - I don't think that behavior will change just because we decide to name a bunch of technology "Web 2.0". I wrote about this in more detail at my blog: http://michael.hightechproductmanagement.com/ Having said that, I appreciate all the panel members for sharing their thoughts freely at the event. It was quite educational. Jeff,

Your post said:

Lastly, it was interesting to realize that many people in enterprise IT (whether a vendor or a practitioner) look at these technologies and say “what will they do for me” or “what new apps will I get” and that really misses a subtle point. Web 2.0 is, IMO, user initiated packaging of application services so the real question should be “what can I do with these technologies that nobody else is doing.

I have to respectfully disagree. I’ve been involved in marketing and sales of high-tech products (including software and web-1.0 apps) for more than a decade. I strongly believe that in order to sell to enterprises across the board – the vendor has to demonstrate to the customer “what the product does for them”. That is the behavior/expectation of enterprise buyers – I don’t think that behavior will change just because we decide to name a bunch of technology “Web 2.0″.

I wrote about this in more detail at my blog: http://michael.hightechproductmanagement.com/

Having said that, I appreciate all the panel members for sharing their thoughts freely at the event. It was quite educational.

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